December 2008 Archives

Are you cutting your budgets because of the economic turbulence ahead? Lots of small business folks are, maybe rightly so. Perhaps this is a time accelerate some things and cut out others, but don't just stop. There are various schools of thought on how to navigate choppy waters, and lowering costs is always good, however just don't let it dominate your every move. During these troubled times do not become paralyzed, and in fact capitalize on your competitors trepidation. 

If you're like a lot of small business people, you've been hearing about social networks (such as Facebook), social bookmarking (such as Digg), and other social media stuff such as blogging and microblogging (Twitter). Perhaps you've dipped your toe in the water, jumped in with both feet, or maybe you're still at water's edge. But newbies and veterans alike struggle with what some people call the "Social Media Split Personality"--the decision of whether to mix your business and personal life, and just how to do that online.

These are certainly some pretty strange economic times for small business owners and lots of folks are afraid, understandably. And, all indicators point to a pretty tough 2009. So, what are you going to do, pack up the tent stakes or wrestle down this dragon? 

Description from Amazon:

I am constantly running into small business owners who are very concerned about the Web. They typically fall into two groups: those that have a Web site and those that don't. But both groups are concerned because they just aren't getting any business from the Web. The ones that have no Web site know why, but they don't know what to do. The ones who have Web sites don't know why, but still don't know what to do. Both groups need to understand the most important part of any small business Web site, but almost none of them do.

Another year has almost gone? How is your overall profit looking? Maybe it's not quite what you had expected for the year. Well, step it up! Encourage yourself and employees to think outside the box the way many successful big and small fish companies have. Yes there may be failure but from failure you'll learn and grow. "It's fine to celebrate success but it is more important to heed the lessons of failure." - Bill Gates.