January 2009 Archives

As small business people, we often know what it's like to be on the receiving end of a helping hand. This is a brief profile of two small business owners who have been there and decided to try and give back by providing a platform for business to help business. BusinessHelpingBusiness is founded on the principle that businesses can help other businesses to survive and succeed by making needs known and favors available. This is an entirely grassroots movement intended to bring together large and small, global and local, and product and service businesses alike in cooperation rather than competition.

There's lots of talk these days about authenticity and transparency and lots of other feel-good ideas in marketing. I'm glad, but I am also skeptical, because I still see plenty of tricky "fine print" marketing. If your offer requires fine print, maybe something's wrong.