My wife and I are in the midst of moving my mother-in-law from New York to New Jersey, and one of the things she needs help with is changing her car registration and driver's license. So, as you might expect, I headed to the Web to find out what to do. What I found from the New Jersey motor vehicle bureau has a lesson in it for many small business Web sites.
Continue reading Cookie Cutter Marketing: Efficient or Effective?.


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