May 2009 Archives

Every expert tells marketers that they must listen to customers. Fair enough. My problem is that too many of us misinterpret what customers are saying to us. I think we forget that customers are people too, and while some of them don't mind bluntly giving us a piece of their mind, most are at least trying to be civil and to protect our feelings. When we interpret what customers are saying, we need to keep that in mind.















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This page is an archive of entries from May 2009 listed from newest to oldest.

April 2009 is the previous archive.

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