Recently in Business Books Category

In customer service, it's the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.

I recently went to the motorcycle shop to set an appointment to bring my bike in. When I walked into the service department there was no one at the counter to help me.

When I was a kid I read a lot of books. Usually when I was grounded and had nothing else to do, but there were no shortage of books such as the Chronicles of Narnia or Little House on the Prairie type books for me to read. By the time I hit Jr. High or High School, however, I stopped reading altogether. Except, of course, that which was required in my classes.

Description from Amazon:

The difference between number one and number two is typically rather significant. The leaders, those who Break from the Pack of Commodity do so by challenging the typical norm, with courage, absent fear.

The metaphor of red and blue oceans describes the market universe. Red oceans are all the industries in existence today--the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the red ocean bloody.

Description from Amazon:

Sir Richard Branson is one of the world's most successful entrepreneurs and his Virgin Group is one of the most recognized lifestyle brands, trusted and enjoyed by many millions of people.

Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks.

Description from Amazon:
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

Description from Amazon:

People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack," and it has made all the difference to the eight successful start-ups of his career.