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Time to Rock

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Are you cutting your budgets because of the economic turbulence ahead? Lots of small business folks are, maybe rightly so. Perhaps this is a time accelerate some things and cut out others, but don't just stop. There are various schools of thought on how to navigate choppy waters, and lowering costs is always good, however just don't let it dominate your every move. During these troubled times do not become paralyzed, and in fact capitalize on your competitors trepidation. 

Helpful Marketing: A Case Study

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If you're wondering what's different about Internet marketing, check out Crucial.com, a site that sells computer memory chips. Boring? Perhaps to some, but it's the way they sell the chips that you might be interested in. Crucial decided that instead of hawking deals like evry other memory catalog, that they'd actual help the customers solve the problems that they have. Read on to see if you can apply helpful marketing to your business.

It is a pretty scary time to be navigating the waters in a small business, or a large business for that matter. Even the "veterans" you talk to have not seen such times.  Irrespective of the economic conditions, we are functioning in a time where everyone knows your name, knows what you are doing, or not doing and they, your customer, have the power to broadcast that to many, thousands, hundreds of thousands with a few keystrokes. Yep, times have changed, and small or large businesses may want to begin conducting themselves "As If" someone is watching because they are, and YOU do not get to choose when and or where they show up and decide to broadcast, or do you?

I've written before about how important it is to be testing everything you do, but I didn't write a whole book about it. No need to now, because bestselling author Bryan Eisenberg has (with John Quarto-vonTivadar and Lisa T. Davis), called Always Be Testing. There are lots of great books on Internet marketing, but every once in a while, one comes along that is so essential that everyone needs to read it. Here is one of those.

Beware the fat-head!















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