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Personalization is a trend that big companies have taken to, but small businesses have lessons to learn, also. Personalized Web sites don't need to be a technological tour-de-force and they can provide simple benefits with simple effort. Find out what you can learn from a large company to apply to your small company Web site.

If you're wondering what's different about Internet marketing, check out Crucial.com, a site that sells computer memory chips. Boring? Perhaps to some, but it's the way they sell the chips that you might be interested in. Crucial decided that instead of hawking deals like evry other memory catalog, that they'd actual help the customers solve the problems that they have. Read on to see if you can apply helpful marketing to your business.

Fortunately the answer is no.  If you want to set up automatic monthly billing for an advertiser, for example, you do not need a merchant account.

PayPal, the often maligned and equally often celebrated, online payment service makes it really easy...