I've written before about how important it is to be testing everything you do, but I didn't write a whole book about it. No need to now, because bestselling author Bryan Eisenberg has (with John Quarto-vonTivadar and Lisa T. Davis), called Always Be Testing. There are lots of great books on Internet marketing, but every once in a while, one comes along that is so essential that everyone needs to read it. Here is one of those.
As I age, I am constantly struck by how many things have changed, and how many of us can change with the times. When we were babies, we learned at a breakneck pace, but the older we get, the more we rely on what we already know. For some of us, even good changes can feel somewhat uncomfortable.
The other day, one of my daughters provided me with some wisdom she said she overheard, "Friends are like potatoes. If you eat them, they die." That aphorism was brought to mind because I've recently had some people try to bite my head off.
On the train on my way home from the airport, I was sitting across from one of those guys talking on his cell phone. You know, the kind talking REALLY LOUD about absolutely nothing—just killing time—but forcing us to listen to it all. But I started to laugh when I saw that my talkative buddy was sitting under one of those anti-terrorist signs that say, "If you see something, say something." I felt like telling him, "And if you don't see anything, shut up."
It wasn't long ago that small businesses didn't talk much about marketing. Taking out an ad in the Yellow Pages or printing a few brochures for the trade show was about it. But the Web has changed everything. Not only can small businesses use the Web to do more marketing than they ever dreamed of, but the Web actually creates an environment that allows small businesses to succeed, even against larger competitors. Don't believe me? Read on.
I am turning 50 this summer, but I was surprised at what I saw when I started to dry my hair the other day. Or rather, what I didn't see. I knew I had a nice bald spot up there, but whoa! I realized that I have a big shock of hair in front that I am combing over most of my head. I have a comb-over! At least I don't think it's a bad comb-over. Not yet. And that's when it hit me.
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