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Are you cutting your budgets because of the economic turbulence ahead? Lots of small business folks are, maybe rightly so. Perhaps this is a time accelerate some things and cut out others, but don't just stop. There are various schools of thought on how to navigate choppy waters, and lowering costs is always good, however just don't let it dominate your every move. During these troubled times do not become paralyzed, and in fact capitalize on your competitors trepidation. 

I've written before about how important it is to be testing everything you do, but I didn't write a whole book about it. No need to now, because bestselling author Bryan Eisenberg has (with John Quarto-vonTivadar and Lisa T. Davis), called Always Be Testing. There are lots of great books on Internet marketing, but every once in a while, one comes along that is so essential that everyone needs to read it. Here is one of those.