Recently in Rip Offs Category

I received an "interesting" e-mail the other day. It was an unsolicited offer, but it clearly wasn't spam. How do I know? Because it said right in the e-mail that it wasn't spam. I mean, how much more proof do you need?

There's lots of talk these days about authenticity and transparency and lots of other feel-good ideas in marketing. I'm glad, but I am also skeptical, because I still see plenty of tricky "fine print" marketing. If your offer requires fine print, maybe something's wrong.

Another day, another stupid email promising exciting "exclusive technology" to get top rank for your site in Google and Yahoo.



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