Don't Panic, Be Proactive - Small Business Brief Newsletter Update - October 9, 2008

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Hi All!

Things may be getting a little spooky out there but keep this in mind...

"The problem with panic is that it leads to bad decisions. While everybody else is selling, Warren Buffett, the second-richest man in the world (and soon to be the first), is buying. The reason? He always keeps his head. He understands the economic cycle. He knows that while things have gotten way out of whack, the laws of economics have not been repealed, and there are still real companies creating real value out there. While nobody can see a clear way out of these economic straits, acting out of fear will likely make things worse. That's as true of advertising as it is of investing."

That's a paragraph taken from the first article listed below. Take the time to read the entire article. Not only is it not time to panic, it may just be the ideal time to get aggressive.

Robert Clough
News Hound


Past Issues ~ Small Business Conference ~ Small Business Forum


Don't forget to subscribe to this newsletter:

Don't Let Hard Times Derail Your Advertising
Source: http://www.businessweek.com
As an advertiser, you can contribute to the fear or you can help diffuse it. The more consumers perceive you going about your normal course of business, the more normal things will feel to them. And the more quickly we can all get back to normal.


Submitted By: Heidi
Feedback: Comment or Vote




Text message mobile marketing. Is it right for you?
Source: http://www.ncsmallbiz.com
Imagine this, one of your customers comes in for their regular small coffee and you simply ask them if they would like to join your VIP club. You explain that they will receive occasional specials offers and coupons directly to their cell phone and all they have to do is sign-up. The next week the customer receives their first text coupon that reads, "Come in and try our new pumpkin spice mocha for FREE! Simply show this message to your server".

After redeeming this coupon, your regular "small coffee" customer is now hooked on this new flavor and might consider upgrading to these higher price drinks! If they don't upgrade it's not a loss, because you were simply rewarding them for being such a great customer.


Submitted By: ncsmallbiz
Feedback: Comment or Vote




Simple May Not Be Easy
Source: http://cathystucker.com
We know what we should do - that's simple. But doing it, consistently and for the long term, is anything but easy. How can you stay on the right track, doing the simple things that will make you successful? Here are some tips for doing the right thing, even when it isn't easy.


Submitted By: Robert
Feedback: Comment or Vote




Falling in Love With Growth
Source: http://www.inc.com
As everyone on the Inc. 500 knows, building a company can be exhilarating. Just don't forget what got you there.


Submitted By: Darryl
Feedback: Comment or Vote




Customer Service is the New Marketing: Interview with Lane Becker
Source: http://radar.oreilly.com
The Internet changes the power relations between companies and customers. Lane (co-founder of Get Satisfaction) speaks better than anyone about the power of building relationships via a strong customer service focus.


Submitted By: sazbean
Feedback: Comment or Vote




It is All About Asking The Right Questions! - Black In Business
Source: http://www.blackinbusiness.org
Here is an example of a question and a better question. I see you use analyzer XYZ, how do you like it? Answer, we love it. better question, I see you use analyzer XYZ, please describe for me how this analyzer helps you the most? This question gets your prospect talking. Here is another example of bad


Submitted By: SistaWAHMs
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Return On Whatever: Finding the Balance Between the Benefit
Source: http://www.mpdailyfix.com
Steve Woodruff presents an interesting and inspiring perspective on ROW, the broader category for return on investment. "The problem is, the RoW mindset can inhibit people from making sound business decisions for the simple reason that something is the right thing to do. The green-tinted RoW glasses can be like handcuffs, preventing businesses from implementing healthy long-term strategies because of a compulsion to show short-term tactical dollar returns. Calculating financial returns on specifics, in other words, can be a murky science at


Submitted By: Rachel
Feedback: Comment or Vote




Gettin' Widget With It: Using Widgets for Online Marketing
Source: http://thecaffeinatedblog.typepad.com
Widgets can be a great way to both create and promote your content - plus they're extremely versatile and can be easy to build. Here are some tips and advice if you'd like to ad widgets to your marketing mix.


Submitted By: gwkari
Feedback: Comment or Vote




What Is Your Excuse?
Source: http://cathystucker.com
Do you have lots of reasons why you can not do what you say you want to do? Do you want it? Do you really want it? Then stop making excuses and go out and get it.


Submitted By: CathyStucker
Feedback: Comment or Vote




Good Customer Service Saves The Day
Source: http://sazbean.com
Wow. The owner of the cafe really listened to my concerns and was willing to address them in a way that would benefit not only me, but her entire business...


Submitted By: sazbean
Feedback: Comment or Vote




Word of Mouth Marketing: Measurable?
Source: http://ericadewolf.wordpress.com
Word of mouth marketing is often overlooked in the world of internet marketing, as it is not technically "e-marketing," and not "new," so to speak. However, in today's world of social media, instant messenger, and mobile phones, word of mouth marketing is more alive than ever. It's becoming a better and more effective way to market and advertise your product or service.


Submitted By: Robert
Feedback: Comment or Vote




Networking: A Love/Hate Relationship
Source: http://blog.inc.com
For five years I've belonged to a wonderful BNI group (Business Networking International.) There are times I'm incredibly grateful to be a part of this group and find myself anticipating the next meeting. And, there are times that I dread the 5:30 a.m. wake-up call and wonder why I bother week after week. It's during those times that I make sure to remind myself of how the experience has enhanced my life and business.


Submitted By: Heidi
Feedback: Comment or Vote




Top 50 Mobile Tools to Set Up Your Portable Office
Source: http://www.mbaexplorer.com
This article has compiled a list of 50 of the best web based and mobile device tools for productivity on the go. Use these tools, and you'll be able to work wherever and whenever you need to.


Submitted By: sunnyspeaks
Feedback: Comment or Vote




A High School Senior Sells Into Wal-Mart
Source: http://www.businessweek.com
Jasmine Lawrence started her hair and body care products business when she was 13. She describes her speedy path to success.


Submitted By: Robert
Feedback: Comment or Vote




Creativity is an asset ... learn to leverage it
Source: http://www.smallbiztrends.com
When was the last time you used creativity to take the place of money or staff or anything else in short supply? Have you leveraged your creativity asset recently ... done something creative to create a memorable marketing campaign or otherwise drive business results?


Submitted By: Rachel
Feedback: Comment or Vote




Five Ways to Use Social Media to Reach People Who Don't Use Social Media
Source: http://www.readwriteweb.com
Marshall Kirkpatrick writes, "Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don't use social media, and we've listed specific tools you can use to do it."


Submitted By: Rachel
Feedback: Comment or Vote




How To Get "Yes" Decisions From Anyone
Source: http://www.smbtrendwire.com
A fascinating look into the power of persuasion and seven triggers you can use to apply it.


Submitted By: sannwood
Feedback: Comment or Vote




Why You're Already Multilingual, and How It Can Help Your Business
Source: http://freelanceswitch.com
Ian Whitworth talks about the importance of making sure your customers understand your language. "No matter what our background, most of us can speak a foreign language. One that's completely opaque to anyone who might be listening in. It's the language of your industry. . . Whatever your second language is, chances are either you or your clients are losing something vital in the translation."


Submitted By: Rachel
Feedback: Comment or Vote




Brand Building Tips (On A Budget)
Source: http://www.seobook.com
What do you do if you're a web entrepreneur trying to build a brand, from scratch, from your couch? Here's an excellent list of brand building ideas, strategies and resources that can help you enhance and establish your brand on a limited budget.


Submitted By: MarketingMinefield
Feedback: Comment or Vote




Interview with Jonathan Rivers, Executive VP of AdJuggler
Source: http://sazbean.com
AdJuggler is an ad serving and management system which targets small and medium-sized publishers. Jonathan Rivers, Executive Vice President, took a few minutes to explain how AdJuggler is different from the big ad serving companies like DoubleClick and what the future holds for the company.


Submitted By: sazbean
Feedback: Comment or Vote




UPS: Making Loans to Small Biz
Source: http://www.businessweek.com
One of its trial customers is Pedors, a $2 million Marietta (Ga.) importer of orthopedic shoes. Along with shipping Pedors products from Chinese factories to U.S. warehouses, UPS pays the Chinese supplier up front for the goods. Pedors wires UPS half the cost of the shipment once the shoes leave China and has 60 days to pay the balance, with interest. Pedors Chief Executive John O'Hare says working with UPS has helped his firm expand its product line. "This service cuts out all the middlemen in international trade," he says. Prior to the UPS deal, O'Hare relied on a bank credit line secured by his personal assets. With UPS, the collateral is the shipment itself.


Submitted By: Darryl
Feedback: Comment or Vote




7 Small Business Owners who turned into Billionaires - They did it!
Source: http://www.sohoblog.org
While scanning the list of world's richest people on Forbes, I was astonished to find a good number of entrepreneurs who started as small business owner but with their hard work and commitment, they managed to get to the top. Let's read their success stories and find out how they did it!


Submitted By: Sunshinenroses
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Biometric Time and Attendance Systems Prevent Costly Buddy Punching
Source: http://www.smbtime.com
Do you have hourly employees? Do they occasionally clock in or out for their friends? Buddy punching is an expensive problem for many businesses -- a problem that can be solved by inexpensive, simple-to-use biometric time and attendance tracking systems.


Submitted By: torka
Feedback: Comment or Vote




What is a Brand?
Source: http://sazbean.com
Our recent discussions on branding brought up an important topic - what is a brand? Sometimes business owners think a brand is just a logo or a marketing message, but I think it's much more...


Submitted By: sazbean
Feedback: Comment or Vote




Young Millionaires
Source: http://www.entrepreneur.com
With annual sales ranging from $5.4 million to $50 million, these 14 young millionaires have one thing in common: They've turned their passions into profits, and they've done so before the age of 40. From fruit delivery services to community software, discover the ideas and inspiration that have spurred this forward-thinking group of entrepreneurs to succeed against all odds.


Submitted By: Darryl
Feedback: Comment or Vote




Top 30 Entrepreneurs Under 30
Source: http://www.inc.com
Entrepreneurs keep getting younger and younger, while their companies only get bigger. From solar energy to lobster trapping, the members of our annual 30 Under 30 list are shaking up a variety of industries -- and doing it on their own terms. Meet the next big stars of the business world.


Submitted By: Darryl
Feedback: Comment or Vote




How Companies Use Twitter to Bolster Their Brands
Source: http://www.businessweek.com
It's not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message-known informally as a tweet-sent in frustration over a product or a service's performance can be read by hundreds or thousands of people. Similarly, positive interaction with a representative of the manufacturer or service provider can help change an influencer's perspective for the better.


Submitted By: Robert
Feedback: Comment or Vote




What are the Requirements for your Internet Business Strategy to Succeed?
Source: http://sazbean.com
Requirements in terms of an Internet strategy plan are much broader than normal project requirements. These requirements need to encompass everything needed by the organization to reach your vision and goals. Think broadly.


Submitted By: sazbean
Feedback: Comment or Vote




Can Browser Plug-ins Be a Business?
Source: http://gigaom.com
For as long as I can remember, I have been highly skeptical of the concept of browser plug-ins as a business. Whenever I'd learn of a browser plug-in startup fetching millions of dollars in venture funding, I'd just shake my head. And while my skepticism hasn't really gone away, I am beginning to view a select few of these players with fresh eyes.


Submitted By: Rachel
Feedback: Comment or Vote




Public Speaking: You've Finished Early -- Now What?
Source: http://www.coachlisab.com
Speakers worry about running out of time, but what happens when you finish too early? How do you ensure finishing close to the end of your time, but not so early that you leave people wondering what they missed?


Submitted By: coachlisab
Feedback: Comment or Vote




How to Identify the 3 Types of Flaky Clients
Source: http://freelanceswitch.com
Even though it's Fall and it isn't snowing yet, the flakes are everywhere. Flakes-as in, clients. Chances are you've dealt with some flakes: clients that don't call back or believe in confirming appointments and such. They've always got an excuse and they always want more of your time-for no charge, of course. Here's how to identify flakes and cope with clients who just can't put one foot in front of the other.


Submitted By: Rachel
Feedback: Comment or Vote






1 Comments

"I refuse to participate in a recession"
This is my mindset and I stand by it....plus this energy rubs off on our clients and prospects in all of our interractions!

Mike Saunders
www.MarketingHuddle.com















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This page contains a single entry by Robert Clough published on October 9, 2008 7:38 AM.

Surviving Through Business Droughts was the previous entry in this blog.

Do You Roll With The King? is the next entry in this blog.

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