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Hi All! It's been a while since I've asked for feedback about this newsletter. So, do you have any comments or suggestions about what you'd like to see in this newsletter? If so, please let me know.
Robert Clough
News Hound
Lumpy Mail Can Open Doors
Source: http://cathystucker.com
"Lumpy mail" can be defined as anything sent through the postal service or other carriers that stands out. It should be unexpected and unusual. Lumpy mail may be sent in an envelope or package, but often it is sent with no packaging at all. Leo has sent bank bags, sports bottles, baby bottles and large rubber balls through the mail with only stamps.
Submitted By: Robert
Feedback: Comment or Vote
14 Free Tools That Reveal Why People Abandon Your Website
Source: http://www.conversion-rate-experts.com
If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving. Here are 14 free tools to discover why people leave your website.
Submitted By: MarketingMinefield
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Amid national downturn, a potato brokerage thrives
Source: http://www.kansascity.com
Although the pillars of commerce are cracking under the weight of high finance, many small businesses - the bedrock foundation of the U.S. economy - just keep on keeping on.
Submitted By: Rachel
Feedback: Comment or Vote
Seth Godin: Profile of a Marketing Guru
Source: http://www.businessweek.com
How the author of Permission Marketing used online savvy and smart self-promotion to become a speaker, writer, and blogger in demand.
Submitted By: Heidi
Feedback: Comment or Vote
Social Media for Small Business Case Study: Martell Homes
Source: http://www.socialmediaexplorer.com
We're going to start taking a deeper look into some small business case studies of social media to illustrate how sound strategy, an understanding of the social web and not a whole lot of investment can make measurable differences for regular, old brick and mortar places down the block. This week, we head north of the border to learn more about Martell Home Builders in Moncton, New Brunswick, Canada.
Submitted By: Heidi
Feedback: Comment or Vote
10 ways for email marketers to do awesome word of mouth marketing
Source: http://www.damniwish.com
Full of great tips, for example... Tip #5 Add a multiplier: Add a reason why someone would share your message with 10 people instead of one. A "whole family" discount, 3-for-one coupon, or a deal good for anyone with the same company domain in their email.
Submitted By: Rachel
Feedback: Comment or Vote
Turn Your Business Around with Warm Calls and E-mails
Source: http://freelanceswitch.com
You could even admit, as I have done to several people in my "warm" circle, that you're making calls because you're working on turning your business around. Then watch how helpful they become. They may give you some names to call. Or, as one of my neighbors is doing, they'll offer tips on how to do business with organizations that fit your Ideal Client Profile.
Submitted By: Robert
Feedback: Comment or Vote
Google Docs Guide: How to do Stuff with Google Docs
Source: http://www.labnol.org
A Practical guide to Google Docs: Learn how to do anything and everything with your online Google Office.
Submitted By: Heidi
Feedback: Comment or Vote
50 Web Usability Tips that Help You Attract and Retain Web Visitors
Source: http://www.doshdosh.com
Web usability has a direct correlation to your potential to effectively make money online. This is largely because the usability of your website very strongly affects the number of return visits you will see from search and referral visitors, as well as your ability to sell any product or service.
Submitted By: Rachel
Feedback: Comment or Vote
The power of color in direct marketing
Source: http://www.directcreative.com
Color is one of the most powerful elements of design for direct mail, ads, and other marketing materials. Why? Because color is a form of nonverbal communication. Research has shown that color increases brand identity, assists in memory, increases a reader's participation in ads, and improves readership, learning, and comprehension.
Submitted By: Robert
Feedback: Comment or Vote
Can Playing Pretend Help You to be Successful in Starting a Spiritual Business?
Source: http://www.coachingfromspiritchallenge.com
Learn about how a game of pretend can help you be more successful in your business.
Submitted By: cfssharon
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Do you have 16 boxes?
Source: http://sethgodin.typepad.com
The problem with whining is this: human beings like to be right. If you persuade yourself and your friends that times are really tough and that you're bound to fail, you'll probably do the things you need to do to make that true in the long run.
Submitted By: Rachel
Feedback: Comment or Vote
Who's Owed Unpaid Overtime in Your Organization?
Source: http://hrdailyadvisor.blr.com
Changes to overtime rules have been in place since 2004 , yet employers are getting tripped up for big-dollar lawsuits with increasing frequency. What's up with that?
Submitted By: thejenn
Feedback: Comment or Vote
Delivered, Opened, Read and Responded to
Source: http://copywriterscrucible.com
Tips on writing email campaigns people want to read and are more likely to respond to. Tips include focusing on the reader, how to write a compelling subject line and how to provoke the right response.
Submitted By: Marketinghound9
Feedback: Comment or Vote
Branding - What's Your Big Idea?
Source: http://www.thinkbda.com
People prefer to interact with those they like and trust. So a business' brand is its biggest intangible asset because of its influence on customers; if you can influence the way they think you can influence the way they behave.
Submitted By: Marketinghound9
Feedback: Comment or Vote
Feeling Overwhelmed by Social Media and Web 2.0? - Here Are 5 Tips For You
Source: http://www.problogger.net
What I remind myself on those days when I feel overwhelmed by it all is that 95% of the people who read my main blog don't really care that much about social media or web 2.0 - they're coming to my blog to read information on how to use their cameras.
Submitted By: Darryl
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Want To Increase Sales? Start Asking Better Questions
Source: http://www.davekahle.com
Of all the things that you can do and say when you are talking with a customer, there is none that even comes close to the power of asking a good question. It stands alone, apart from every other tactic, as your single most powerful sales tool. Nothing even approaches it.
Submitted By: thejenn
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Creating Your Own Web Working Space
Source: http://webworkerdaily.com
A web worker's office is her most important tool. Arranging it should be given more care and importance than setting up one's LinkedIn profile. In my four years of web work, I can't say that I've achieved the perfect office yet, but I already know what I have to do to get there. If I could, I would go back in time to implement the following things so I could get a better start with my home office setup.
Submitted By: Robert
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Would You Take a Tumblr With This Man?
Source: http://www.observer.com
By the time Mr. Karp was 19, a new word had entered the lexicon: "tumblelog," which referred to short-form blogging. (That is, even shorter than regular blogging-many "tumblelog" posts were no longer than a sentence.) Fascinated by this new form of blogging, Mr. Karp says he kept waiting for one of the established blog platform players to set up a platform for tumblelogging. When, after a year, that hadn't happened, Mr. Karp decided to do it himself.
Submitted By: ARSM2
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A Startup Roadmap for Good Crisis Communications
Source: http://gigaom.com
Someone recently pointed out to me that "a crisis is the ultimate teachable moment." Whether you find yourself dealing with a sudden lack of access to commercial loans, the collapse of a funding round, a management change, or even a failed product, you can help yourself work through such unpredictable - yet probably inevitable - business challenges by being prepared in advance with a response plan. One of the most important areas of your preparation, but one that is often overlooked, is your communications plan.
Submitted By: Rachel
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Copywriter, PR Writer or Brand Journalist? You Decide
Source: http://copywriterscrucible.com
A copywriter can be defined as 'a person employed to write advertising or publicity copy'. However, now that people are using the web as a fountain of knowledge for solving questions and looking up product and service information, copywriters need to add a journalist's hat to their wardrobe.
Submitted By: Marketinghound9
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David Beats Goliath (Again): How The Author of "The Domain Game" Overcame Some BIG Obstacles and Got His Landmark Book Into Print
Source: http://www.dnjournal.com
Kesmodel tells us how the process unfolded, how he managed to get the book into print after the original publisher pulled out, what he would do differently if he had a second chance and what the domain industry could do to clean up its image. In short, here is the inside story of how Kesmodel produced his inside story of the domain industry.
Submitted By: Robert
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