The name is King. Burger King. And this is how the King rolls.
I've been fascinated by Burger King's marketing campaigns for a long time. Do you remember when they came out with the little blurbs found on their burger wrappers, fry containers and soda cups? Then they got some of those cool blurbs in the store (I remember reading a clever one on the garbage bin.) And then a couple years ago Burger King came out with some Xbox video games.
I'm not a gamer, but I know that this was a pretty significant branding platform for the 'King'. The games sold in excess of 3.2 million copies. Who's most likely to go to BK? Pre-teens, teens and college students, most of which take in a healthy dose of video gaming. The games were cheap, $5.99, I think, so any kid needing a new game for their box could easily score one.
Of course, the best part is, they take it home and get to be the King. Pure branding magic!
All this talk of Burger King has gotten me hungry. Yep, that's the point. Play the game, get hungry, ask mom and dad to take you to Burger King for lunch. Eat, go home, play the game some more, etc. etc.
Now we're talking about developing a Pole Position game.
Aw, crap! That's been done.